Direct Marketing

Program or resource is specific to or specifically inclusive of instruction or assistance in direct marketing.

The Field Guide to the New American Foodshed is designed to help those entrepreneurs and their advisors find and use relevant business development information from this new territory of local and regional food markets.

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This is a presentation on the marketing of small scale aquaculture products in Kentucky.  

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The Marketing module is designed to help beginning farmers and ranchers develop and implement their goals for market analysis, product establishment, and development of viable marketing channels. 

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"Most of us go into farming with the thought of making some – or all – of our livelihood through the sale of what we make or grow. As you grow your operation to provide more of your family’s income, having a carefully planned marketing strategy becomes more critical.

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Have an idea for a farm enterprise but not sure if it’s feasible? This course will get you started exploring the potential markets and profitability of your ideas.

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A Plain Language Guide from the New Entry Sustainable Farming Project. In this guide you will learn about: processing raw fruits and vegetables into a finished product that you can sell; preparing for a specialty food business; packaging and selling your value-added product.

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A two-page overview of the Food Safety Modernization Act (FSMA) and how it impacts small farmers selling their product in "local" markets.

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A Plain Language Guide from the New Entry Sustainable Farming Project. This guide will help you answer:

- What are GAPs and why are they important?

- What should I expect during the audit process?

- How do I develop a food safety plan?

- How do I navigate the USDA's GAP & GHP Audit Verification Checklist?

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A Plain Language Guide from the New Entry Sustainable Farming Project. In this guide you will leanr about: when toharvest fresh vegetables; post-harvest handling and food safety; preparing produce for market.

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A Plain Language Guide from the New Entry Sustainable Farming Project. In this guide you will learn about: Choosing a market; Applying to sell at a market; Designing your market displays; Setting prices; Making sales; Keeping records.

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